Waking the Inner Soul
Body Awakening is a premium, food-based supplement company founded in 2012. The former logo is decent and minimal, but forgettable. The current logo stands out in a crowd. I used only geometric shapes to compose the logo; the outer circle implies protecting our bodies, and the inner circle implies the mind and soul connection to the body. In the logo text, I used two tick symbols to create a “W.” Most people recognize check marks as positive, so the check marks suggest that this company and product is good for your overall health.
A Simple Digital Map
My relationship with Mappa System Ltd. Started in 2005. They provide Information Technology (IT) services and solutions, mainly in GPRS mapping systems. Established in 1996, the old logo was outdated and not stylish anymore, so we did a makeover. The current logo combines the initial “M” and a digital fold-map. I used Tech Blue as the primary colour with orange as an accent that draws consumers’ attention.
Women Power
Women’s organizations in Hong Kong that strive for gender equality. The new logo using the character E as a focus point, like wide open arms embracing each other.
The Scent of Baking
Bake Dishes specialises in healthy, non-processed baked food. The former logo conveyed the restaurant name, New Forest Restaurant, and their signature colours. In the new logo, one can literally see the silhouette of a “baked dish,” and the signature colours with the orange “aroma” as a focal point. I also integrated a tree and the distinct branch-like Chinese characters. The simple, strong logo is directly relevant to New Forest Restaurant.
Gentlemen with Collars
Collar Seasons started their made-to-measure shirt and suit shop in 1996. From the perspective of two decades ago, the logo is elegant and classy. For this modern world, where we are assaulted by visual stimuli every day, Collar Seasons needed to update their logo. The concept is straight forward emphasizing a collar in their logo. Consumers have no question what kind of company Collar Seasons is with the new logo. I simply utilised the double “L” similarity to a shirt and placed a collar on top. The logo is elegant, and the provided services organically create a pleasing visual.
Fast forward the career
PMD (The Program for Management Development) is a talent acquisition and management development program since 2011, Fung Group providing a chance for candidates to boost up their career with different aspect of trainings. The logo was inspired from a fast forward icon, that we usually can see on music / movie control interface, a very common and well recognised symbols for year. The old logo was not eligible to say it’s a logo at all, only the composition of words.
My Perspective on Logo Developments
All logos should have stories behind them. When I develop a logo, the first question I ask myself is “What product or service elements can I incorporate?” The next question is “How can I keep the logo simple, sleek, and include an elemental object?” Creating an attractive and meaningful logo is always a challenge, but with my 18 years of graphic- and logo-development experience, I welcome and overcome challenges. As an artist, I view logo creation as an artistic puzzle that I need to solve by amalgamating specific elements into an attractive graphic.
I’m happy to share my 20 years of logo development with brief explanations. My explanations may help you understand how artists create logos.
A + Arrow + Pyramid
Arbitrage is a real estate agency in Athens. The logo integrates an arrow and pyramid. The upward-pointing arrow implies fast growth and upward mobility; the pyramid with its strong, wide base conveys trust and dependability, which are two essential elements to a property agency’s brand.
Teeth + Star
Smile Centre is a teeth-whitening clinic in the heart of the Hong Kong’s Central District. The logo is comprised of three stars, using the negative space to suggest white teeth. Stars, like the check marks I used in Body Awakening, are a universally positive symbol; the stars also convey a pure, white smile with sparkling teeth and total customer satisfaction.
GP + Butterfly + Knot
Gordon Parenting is an education centre that provides parenting advice. The logo is composed of a butterfly and a knot, which represent the freedom of learning and the family bond respectively. Two simple colours, pink and blue, suggest the foundational bond between mother and father.
C + Coffee cup + Porter filter + Shield
Caffair is a coffee machine importer. The logo combines the C-shape (Caffair, coffee, cup) and a shield. The shield reinforces the strong, durable products for which Caffair is known. The negative space is in a way an optical illusion because one can discern both a coffee tool and full coffee cup. The muted orange and yellow colours complement the brown and focus on the coffee tool and cup shape.
S + Ancient coins
Sinocap is a funding investment company in Hong Kong. The logo not only has the “S” shape but also two intertwined ancient Chinese coins, which are thought to bring good fortune.
M + Digital Fold Map
Mappa is an Information Technology (IT) Service and Solutions company that focuses on GPRS mapping. The logo is simple and sleek. An “M” is visible within a digital fold map.
Logo showcase videos
Since some of my clients and potential clients are curious about how my logo-design process works, from conceptual ideas to a finished product, I created two videos explaining and illustrating my process with previous logos. These videos depict my creative philosophy and methodology.
