I’m Alan Lee, a senior art director based in Hong Kong. My portfolio is an eclectic mix of national and international clients from all around the world, creating logos and brand identities for companies of all sizes. Having worked on several international design projects since 2004, I’ve gained an in-depth understanding of global design concepts.

As a senior art director
Since year 2015, I partnered with X2 Creative Ltd, positioned as Senior Art Director, oversee the creative of 3 designers and 2-6 freelancers. My duty is to maintain the overall artwork quality, as well as communicate with account and project team, make sure the balance between clients and the work loads.
Managing team and my own workload is always the biggest challenge to me. When team is in full house, I’m always get the job done myself even something not supposed to be done by me. But this is the way to maintain the workload balance, even though things are overwhelming sometimes.


  • 39th Creativity Annual Awards – Sliver  |  Category: Business Card
  • 42th Creativity International Awards – Gold Category: Consumer Product Design
  • The Communicator Award 2013 – Category: Logo Design
  • International Design Awards 10 – Second Prize | Category: Sportwear
  • 2017 Kam Fan Awards – Silver | Category: Print
  • The Communicator Award 2019 | Category: Marketing collateral


Logo design

Will come with 3 options in the initial set of layouts and take 7 to 10 working days to get the first layout set.  I provide unlimited revisions because from my experience, 5 to 8 revisions are necessary the make the logo perfect. Stationery-set designs, like business cards, letterheads, and envelopes are optional.

Branding guideline development

This is 3-Tier Scale Branding Guideline:

  1. Simple Guideline – Comes with logo structure, exclusive zone, colour palette, and font.
  2. Standard Guideline – Comes with two parts: basic logo structure and a logo applications’ mock-up like stationery set.
  3. Complete Guideline – Comes with 3 elements: basic logo structure;  logo applications with mock-up stationery and 3D packaging; and an online applications mock-up

Packaging and graphic Design

  • Any product packaging design with 2D and 3D mock-up will provide diecut artwork for production use.
  • Any printing materials like posters, brochures, leaflets, catalogues, tend cards, etc.


I would love to hear from you. I am open to any opportunity and welcome challenges. I am interested in various positions: freelancing, partnership, and permanent staff. I am confident that my work is quality because I have never had a dissatisfied client. I work with clients until they are 100% satisfied.

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